Having a good customer service and customer satisfaction requires the commitment of management, supervisors and front-line employees to create and maintain a strong business philosophy. These are all influential factors of any business. Mastering these aspects means becoming more competitive in the marketplace today increasing competition is forcing businesses to pay much more attention to satisfying customers’ product (or service) management includes a wide range of management activities, ranging from the time that there's a new idea for a product to eventually providing ongoing support to customers who have purchased the new product...

According to researches by international organizations customers’ satisfaction is tied directly to profitability happy customers buy more and refer other customers. it costs 6 to 7 times more to gain a new customer than to keep an existing one in Mena our internal analysis says that at least 45% of Our new developments are being sold out to existing customers or their referrals. This percentage was a result of our continuous efforts and programs of trying to understand what makes our Customers happy and how to keep them that way. What are some of the major considerations in improving satisfaction?

When a company becomes customer focused, everything starts to look different. That is because everything in a business can be viewed from a customer perspective. For this reason good customer satisfaction and loyalty programs span the entire organization. Here are the essential elements of satisfaction and loyalty programs:

 * Linkage to corporate vision, goals and strategies

 * Continuous measurement of customer satisfaction and loyalty

 * Linkage of metrics to employee rewards and recognition

 * Program management to assure the above items are done well